On Monday, Twitter will relaunch its membership service. Users may now purchase verified status for $8 (£6.50) per month or $11 per month for iPhones.
The action comes after a bungled redesign of the program last month that led to the appearance of several imposter identities on the platform as some users seized the opportunity to create false “confirmed” accounts for well-known brands and prominent people. We’re relaunching @TwitterBlue on Monday; subscribe for $8/month on the web or $11/month on iOS to access subscriber-only features like the blue checkmark, according to Twitter.
we’re relaunching @TwitterBlue on Monday – subscribe on web for $8/month or on iOS for $11/month to get access to subscriber-only features, including the blue checkmark 🧵 pic.twitter.com/DvvsLoSO50
— Twitter (@Twitter) December 10, 2022
Additionally, it promised that customers would “rock to the top of answers, mentions, and search” if they paid $8 via the web or $11 per month via Apple’s app store for access to the platform. This function would be available soon, according to Twitter. The blue tick feature is “currently accessible on iOS only in the US, Canada, Australia, New Zealand, and the UK, with ambitions to expand,” according to Twitter’s website. Twitter stated that giving priority to subscribers would help combat “scams and spam,” making reference to one of Elon Musk’s pet peeves and the reason he tried to back out of a deal to purchase the company. Musk was worried about obnoxious automated accounts and attempted to walk away from the deal.
Twitter stated that users who try to modify their handle, display name, or profile photo will momentarily lose their tick until the account is examined once more. The ability to modify tweets is one of the additional services available to subscribers. Users will be allowed to change a tweet for up to 30 minutes after it has been published, according to an experiment that the firm started in September, just before Musk purchased Twitter. A symbol will indicate that the message has been modified. Offering half as many advertisements and enabling longer tweets are two further new improvements that are in the works.
The business also said it would implement a color-coded verification system, with commercial accounts receiving a gold checkmark or tick and public accounts receiving a grey sign. Twitter did not explain why Apple customers paid more than other internet users, but Musk has been outspoken in his criticism of Apple’s app store fees, which may be as high as 30% of sales. He claimed in a string of tweets last month that Apple had threatened to ban Twitter from its app store for an unidentified reason and that the maker of iPhones had ceased running advertisements on the social networking site.
Apple Has Threatened To Ban Twitter from the App Store: Elon Musk
He did, however, tweet that the misunderstanding on Twitter being deleted from Apple’s app store had been rectified following a subsequent meeting with Apple CEO Tim Cook. Musk has made it plain that he wants Twitter to rely less on advertising, which generated $5.1 billion in revenue for the company last year and constituted 90% of its total revenue. This need has grown more pressing when the CEO of Tesla claimed a “huge reduction in revenue” as a result of advertisers leaving the platform over worries about content moderation, which were made worse by the emergence of “certified” impostor accounts.
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