TikTok is without a doubt one of the most successful social media networks, as evidenced by the latest income report. According to Insider Intelligence, TikTok’s ad revenue will top $11 billion this year, surpassing the combined results of Twitter and Snapchat.
According to Debra Aho Williamson, an analyst at Insider Intelligence, “the amount of time users spend on this app is astounding.”
The $11 billion sums is more than three times what TikTok had previously reported. The user base of the China-owned social platform has expanded in recent years, with more than 1 billion active users.
Twitter and Snapchat are estimated to earn $5.58 billion and $4.86 billion in ad income, respectively, which is still less than TikTok’s combined sales of $11 billion.
The United States is estimated to account for more than half of TikTok’s revenue.
According to Insider Intelligence, TikTok will make over $6 billion in the United States alone. Despite regulatory concerns about TikTok’s purported personal data sharing methods, the company continues to grow.
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