Elon Musk stated that Bob Iger, the CEO of Disney, “ought to be fired immediately” when the corporation discontinued running advertisements on X. Mr. Musk expressed his criticism of the significant media conglomerate in a series of tweets, stating that Walt Disney would be deeply disturbed by the actions Bob has taken within his company.
This happened just one week after he urged businesses to “go [expletive] yourself” if they participated in an ad boycott of his platform, formerly known as Twitter. Concerns about antisemitism have led some businesses to suspend their X advertising. When the BBC asked Disney for comment on Friday, the company did not respond right away. Less than a year after retiring, Mr. Iger abruptly returned to Disney to help navigate the company through difficult times as its share price crashed and its streaming service, Disney+, was losing money.
Mr. Iger has been recognized for spearheading significant acquisitions during his tenure at the firm, including Pixar, Marvel, Rupert Murdoch’s 21st Century Fox, and Lucasfilm, the home of Star Wars. The opening of amusement parks and these actions contributed to a five-fold growth in the company’s market value. In a post on Thursday, Mr. Musk seemed to refer to some Disney companies’ recent box office results when he said that Mr. Iger dropped “more bombs than a B-52.” According to the multibillionaire, Disney has been accused of running advertisements on other social networking sites that permit objectionable content. In a foul-mouthed tirade at a New York event last week, Mr. Musk threatened to destroy the social networking platform and attacked sponsors who had departed from X.
He also alleged that companies like Disney, Apple, and Comcast, which have temporarily halted their advertising on his platform, are attempting to extort him. Mr. Musk expressed his disinterest in having them advertise, stating during a question-and-answer session at the New York Times’ DealBook Summit, “I don’t want them to advertise. If someone is trying to coerce me with advertising or money, go [expletive] yourself. Go. [Expletive]. Yourself. Is that clear? Hey Bob, if you’re in the audience, that’s my sentiment.” It appears Mr. Musk was addressing Mr. Iger, who had spoken earlier at the summit. X’s CEO, Linda Yaccarino, who was also present at the summit, later shared what she described as Mr. Musk’s “frank interview.”
She shared her viewpoint on advertising, stating that “X occupies a remarkable and distinctive intersection of Free Speech and Main Street — the influential X community is ready to embrace you.” Following an incident where Mr. Musk seemingly endorsed an antisemitic conspiracy theory, he visited Israel.
Although he denied the post being antisemitic, he apologized, admitting it might have been the most foolish thing he had ever shared online. Despite the apology, numerous advertisers had already diverted their funds elsewhere. In a July post on X, Mr. Musk acknowledged a 50% decline in ad revenue.
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