A Mother’s Day campaign by Calvin Klein that features a pregnant transgender guy has sparked outrage on social media.
“Goodbye Calvin Klein,” “brand cancelled,” “Blocked,” “No longer purchasing this brand,” and a slew of other phrases were used. “Thank you for showcasing many sorts of motherhood,” one remarked, and “I love to see this anti-exclusivity marketing by a great company like yours.”
Time to ditch your #calvinklein pic.twitter.com/HKyd1NlVSB
— Aude (@MelleBTC) May 11, 2022
I won’t be spending any more of my money with ‘woke’ company Calvin Klein. What do y’all think? pic.twitter.com/CupyqkBhKC
— Pamela (@45Spammy) May 11, 2022
Calvin Klein’s Mother’s Day post highlighted parents, couples, and their children, but the addition of a transgender couple, Roberto Bete and Erika, did not go over well with users. In the advertisement, Roberto is depicted as a pregnant man.
Transphobes are currently losing their sh*t over the latest @CalvinKlein ‘pregnant man’ campaign, celebrating the diversity of families for (US) Mother’s Day.
— Helen🏳️⚧️✊🏻💕 (@mimmymum) May 12, 2022
It’s not a new concept, and neither is the bigoted backlash… 🙄 pic.twitter.com/a7h5rx4SGf
This is called a beer belly.
— 🦊Kelly the Silver Fox🦊 (@FreedomHasWon) May 13, 2022
biological men CANNOT get pregnant. FACT!@CalvinKlein pic.twitter.com/mwKXqF5BYi
One person wrote: “The latest @CalvinKlein ‘pregnant guy’ campaign, promoting the diversity of families for (US) Mother’s Day, is causing transphobes to lose their minds. It’s not a novel concept, and the reaction isn’t either…”
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In response to the outrage, Calvin Klein held firm and reaffirmed the brand’s commitment to diversity. “We embrace this platform as an inclusive and respectful space for individualism and self-expression,” the business stated. We tolerate everything at Calvin Klein except intolerance—intolerant comments will be removed, and accounts that make abusive statements may be disabled.”
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