A Mother’s Day campaign by Calvin Klein that features a pregnant transgender guy has sparked outrage on social media.
“Goodbye Calvin Klein,” “brand cancelled,” “Blocked,” “No longer purchasing this brand,” and a slew of other phrases were used. “Thank you for showcasing many sorts of motherhood,” one remarked, and “I love to see this anti-exclusivity marketing by a great company like yours.”
I won’t be spending any more of my money with ‘woke’ company Calvin Klein. What do y’all think? pic.twitter.com/CupyqkBhKC— Pamela (@45Spammy) May 11, 2022
Calvin Klein’s Mother’s Day post highlighted parents, couples, and their children, but the addition of a transgender couple, Roberto Bete and Erika, did not go over well with users. In the advertisement, Roberto is depicted as a pregnant man.
Transphobes are currently losing their sh*t over the latest @CalvinKlein ‘pregnant man’ campaign, celebrating the diversity of families for (US) Mother’s Day.— Helen🏳️⚧️✊🏻💕 (@mimmymum) May 12, 2022
It’s not a new concept, and neither is the bigoted backlash… 🙄 pic.twitter.com/a7h5rx4SGf
One person wrote: “The latest @CalvinKlein ‘pregnant guy’ campaign, promoting the diversity of families for (US) Mother’s Day, is causing transphobes to lose their minds. It’s not a novel concept, and the reaction isn’t either…”
In response to the outrage, Calvin Klein held firm and reaffirmed the brand’s commitment to diversity. “We embrace this platform as an inclusive and respectful space for individualism and self-expression,” the business stated. We tolerate everything at Calvin Klein except intolerance—intolerant comments will be removed, and accounts that make abusive statements may be disabled.”
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