Infinix today announced the launch of the Infinix X Discovery Global Vlog Challenge, which aims to build an ecosystem of mobile videography captured by Infinix users. The campaign aims to inspire users of passion for mobile photography thereby expressing it through creative short videos on various social media channels.
With the penetration of smartphone technology users and the increased use of mobile-based applications, users all around the world are using short-form videos and vlogs as a way of expressing themselves on social media. Keeping this need in mind, Infinix recently announced ZERO 20, featuring an impressive world-first 60MP OIS + EIS-based front camera, an excellent Auto-Focus function, and a 108MP high-definition three-lens camera for a cutting-edge photographic experience. Ultra-high resolution paired with OIS lets the user shoot photos and video footage with ultra-realistic clarity at all hours of the day. When it comes to videography, capturing high-quality footage with the OIS and EIS is now easier than ever with the Steady Shot feature.
Infinix Senior Product Director, Manfred Hong explained the usability of the Infinix ZERO 20 camera by: ‘Infinix X Discovery Global Mobile Vlog Challenge will create a community and shared platform for global users to interpret themselves through mobile Videography, share their lives and stories as a content creator, and interact with the greater community as well. The strategy effectively delivers the brand philosophy to inspire users to express themselves, document their lives, and explore the intricacies of their cultures.’
Sharing a shared passion for exploration, the core values of both Discovery and Infinix are remarkably similar. While the ZERO 20 explores itself using mobile content creation, Discovery leads human exploration in the natural world, showcasing the very best of Mother Nature. Infinix & Discovery will initiate the Global Mobile Vlog Challenge 2022 –‘DiscoverYourOwnStoryfromZERO’ – which will encourage users to pick up their smartphones and explore the world around them. The video taken on smartphones will display stunning content from all around the world from the individual perspective of the user or content creator.
The Awards will be evaluated by the Infinix expert jury, who will assess the photography entries based on the strength of creativity, quality, and professional expertise. In addition, the campaign will introduce six distinct categories, Exploration, Outdoor Sports, Travel, Fashion, Beauty, and Food. Each category will select the top three submissions and the works of the award-winning content creator will be displayed on Infinix’s global landing page. The final collection of artistic works will display multiple perspectives examining diversity and the beauty of life.
The newly launched ZERO 20 encapsulates the spirit of the Infinix & Discovery Global Vlog Challenge. Adopting a world-first 60MP OIS Front Camera and crisp 108MP Rear Camera, the ZERO 20 reflects an era when anyone can access the technology needed to become a mobile photographer & vlogger. The ZERO 20 gives users exactly what they need to capture the world around them, and themselves in stunning detail at a moment’s notice.
Showcasing impressive technology packaged in a stylish body, the world-class 60MP front camera, OIS+EIS anti-shake, and stability features powerful auto focusing capabilities, and Super Night Selfie Mode, which provides consumers with a sublime selfie and videography experience.
The powerful front camera is complimented by a robust 108MP rear camera supporting a multi-style creation mode, offering creators more exciting possibilities for content creation. Additionally, the ZERO 20 is powered by MediaTek’s Helio G99 6nm processor offering a silky-smooth shooting experience to content creators that use multiple apps and put their devices under a heavy load.
According to App Annie’s 2022 Mobile Market Report, the data for 2021 indicates that, for every 10 minutes of mobile device use time, 7 minutes were spent on social media applications such as YouTube and Tiktok. An increase in time spent on photo and video applications demonstrates that social communication is still the dominant type of smartphone use. From this study, it would be a fair conclusion to state that mobile photography and video have become important ways for people to share their lives, express their feelings and interact with others.
Infinix X Discovery #DiscoverYourOwnStoryfromZERO depicts the ease of use and camera power to record or capture using a smartphone only. To take part in the Infinix X Discovery Global Vlog Challenge, users can post their creative content onto their social media platforms and use all relevant hashtags as well. If the content reflects the essence of exploration combined with creativity in true meaning then participants can also win the creative most Infinix Discovery IP boxes to continue their journey of content creation further!
Infinix Mobility is an emerging technology brand that designs, manufactures, and markets an expanding portfolio of devices worldwide under the Infinix brand which was founded in 2013. Targeting Generation Z, Infinix focuses on developing cutting-edge technology embodied in meticulously designed mobile devices that offer refined style, power, and performance. Infinix devices are trendy and attainable with the end-user at the forefront of every step forward.
With “THE FUTURE IS NOW” as its brand essence, Infinix aims to empower today’s youth to stand out from the crowd and show the world who they are.
The company’s portfolio of products is sold in more than 40 countries around the world, covering Africa, Latin America, the Middle East, Southeast Asia, and South Asia. Expanding at a phenomenal rate, Infinix grew an unprecedented 160% during 2018-2020 and has huge plans to continue creating flagship-level devices offering striking designs and strong value propositions.
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