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Thursday, January 20, 2022

India vs Pakistan: Most-watched World Cup Match in history of T20 cricket: ICC

ICC T20 World Cup 2021 garnered record viewership of 167 million as nearly 10,000 hours of live coverage was offered across TV and digital platforms in 200 countries.

Overall TV consumption for T20 WC in India was recorded at 112 billion minutes, while India vs Pakistan garnered 15.9 billion minutes of viewership in India alone.

On Thursday, according to the statistics revealed by International Cricket Council “the India vs Pakistan T20 World Cup Super 12 match in Dubai set a new and overwhelming record for the most views with 15.9 billion minutes in India alone. In the UK, viewership for India vs Pakistan match grew by 60% on Sky UK whereas the overall viewership for market went up by 7%. In Pakistan, the viewership grew by 7.3% compared to the match of 2016.

Australia has won T20 World Cup title this month after beating New Zealand in the final. The tournament itself garnered record viewership of 167 million as nearly 10,000 hours of live coverage that was offered across TV and digital platforms in 200 countries.

The match between contenders India and Pakistan proved to be a one-sided affair but that didn’t dishearten the fans from it as they consumed 15.9 billion minutes on the Star India Network, exceeding the previous high of the India vs West Indies semi-final match from the 2016 edition of the ICC event held in India, the game’s governing body said is his statement.

“It reinforces our belief that there is a significant opportunity and appetite to grow the game in our strategic growth markets including the USA, so more fans can enjoy it, more kids are inspired by it and sponsors and broadcasters want to be a part of it.” Statement made by CEO of ICC.

“We are pleased with these outstanding global viewership numbers, that demonstrate the power of T20I cricket to attract a huge audience across the globe on linear and digital platforms,” ICC CEO Geoff Allardice said in a release.

The event was being broadcast by three players for the first time namely PTV, ARY and Ten Sports, In Pakistan, which led to further growth in viewership by 7.3 percent as compared to the 2016 edition of the event.

The viewership increased by 175 percent on the Fox Network , In Australia. USA, which the ICC recently named as one of the focus markets for the sport, In USA, the tournament was most viewed cricket tournament ever on ESPN+.

Partnership of ICC’s with Facebook was a driver for the tremendous increase in video views, with a total of 4.3 billion views across all channels for the tournament, compared to 3.6 billion views which were amass for the 2019 edition of the ICC Men’s Cricket World Cup.

The consumption across digital assets also grew, recording a total of 2.55 billion minutes.

ICC’s social media channels also saw a huge growth in engagement at 618 million across those platforms, which is a 28 percent jump since the 2019 edition of the ICC Men’s Cricket World Cup.

Aqsa Younas
Journalist, columnist and research analyst.
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