K-pop sensation BTS has broken their own Guinness World Record to become the most streamed act on Spotify. They declared that they have updated two of the group’s earlier records.
BTS officially surpassed Coldplay to become “the most streamed group on Spotify” in April 2021, and as of March 3, 2023, they had amassed an astounding 31.96 billion Spotify streams, according to Guinness World Records. This is almost double their previous record. In addition, Guinness World Records revised BTS’s record for “the most Nickelodeon Kids’ Choice Awards won by a music group” to reflect their most recent victory at the 2023 show, which increased their overall number of Kids’ Choice Awards to seven.
BTS also expanded their own Guinness World Records for “the most followers on Instagram for a music group,” “the most followers on Twitter for a music group,” and “the most followers on TikTok for a music group” from the previous year earlier this year. They already hold records for the most watched music video on YouTube in a day, the most streamed song on Spotify on the first day, and being the first K-pop act to top the US albums charts. BTS is undoubtedly the face of this pop revolution. In just a few short years, South Korea has emerged as a global inspiration and trendsetter.
In fact, the seven artists are bringing attention to the Korean language and culture through their work (which earned them the ambitious 5th class of the Order of Cultural Merit, the Flower Crown). They are also working for the causes of mental health awareness, self-acceptance, and self-love. The septet has frequently discussed mental health concerns in their lyrics and public appearances, aside from joining forces with UNICEF for their Love Myself campaign against youth violence. Their fans’ support for them grew even more strongly as a result of their optimism and openness toward topics that are frequently regarded as taboo, particularly on Twitter.