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Saturday, April 20, 2024

Not a copy because Gucci did it – Italian luxury brand launches kurta worth $3500

Italy-based luxury fashion house Gucci another time garnered much attention as they continued to rip off capital from cultures that they don’t own besides merging aesthetics they do not remotely understand.

Their recently launched clothing product, floral embroidery organic linen kaftan, comes with a mammoth price tag of $3,500 or half a million in the Pakistani currency.

Meanwhile, the brand known for its rich heritage played another time with a ridiculous price tag playing smart in business as the so-called Kaftan is nothing original but is something that we called a kameez in South and Central Asia. The only thing that makes it crazy expensive is the brand itself.

This design is not unique in any term as this is almost the same as an average design we can find in Generation catalogues, or in the sapphire collection.

Gucci took the aesthetic of the most common designs they came across and launched a short hair model who donned it with a green track. In the released poster, the model can also be seen holding a basketball besides wearing a satchel.

Same as the netizens did with other exorbitant pricetags products, Gucci Kaftan is the latest edition in bashing as it got ridiculed on different social media platforms as desi tweeps trolled the clothing giant to set the extremely high price.

Besides all the bashing, many users even highlighted that we need to appreciate our local craftsmen who create more sophisticated designs but all in vain as we can’t get over glorifying these international brands. Check these reactions:

Earlier this year, Zara, the Spanish apparel retailer, advertised for an ‘oversized shirt’ that shared an uncanny resemblance with it. The oversize collared shirt with long drop-shoulder sleeves was selling for Rs.19,500 at that time.

All these celebrated brands come up with so-called innovation while their only plan is to rip off their clients. Another example was Louis Vuitton, which launched a bag in the fall men’s collection 2021. The extraordinary bag could set you back more than an actual plane would as the men’s accessory was tagged with a whopping $US39,000.

Read LOUIS VUITTON BAG story here:

THIS LOUIS VUITTON BAG WILL NOT FLY YOU TO PLACES BUT COSTS MORE THAN AN ACTUAL PLANE

Wisha Adnan
Wisha Adnan
I'm my own teacher in the school of life
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