‘Twitter Blue’ – $3 monthly subscription service launched that allows users to ‘undo tweets’

SAN FRANCISCO: American social networking platform Twitter launched a monthly subscription service ‘Twitter Blue’ that will cost $2.99 a month and lets users undo tweets, organize tweets in folders and modify colors in the application.

The service is initially launched in Canada and Australia where the users need to pay CA$3.49 and AU$4.49 a month respectively.

The social giant released the premium service that includes editing features along with a personalized reader mode which is aimed to improve the user’s experience. With the assist of new features, users can now be able to edit their tweets within a few seconds of posting – if they want to remove some text or spot a typing error. The new tool also aimed to manage the social network’s bookmark feature – for moving saved tweets into folders.

The first subscription product from the microblogging platform rolled out amid the distress of app-based advertising – the top growing form of mobile advertising on the market.

Other than the above core features, the paid users can also have access to ‘dedicated subscription customer support’ which according to the company ‘does not extend to better access to support for moderation issues like harassment and abuse’.

The company’s senior officials, Sara Beykpour and Smita Mittal Gupta, while updating about the new service, shared a blog that carries the company’s narrative. ‘We’ve heard from the people that use Twitter a lot, and we mean a lot, that we don’t always build power features that meet their needs’, the statement from the blog reads.

‘Well, that’s about to change. We took this feedback to heart, and are developing and iterating upon a solution that will give the people who use Twitter the most what they are looking for: access to exclusive features and perks that will take their experience on Twitter to the next level’, the statement further added.

It further clarified that ‘Free Twitter is not going away, and never will. This subscription offer is simply meant to add enhanced and complementary features to the already existing Twitter experience – for those only who want it.’