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Friday, March 29, 2024

Pakistan Moves Up Six Spots on Global Tourism Index

According to the World Economic Forum’s (WEF) most recent study, Pakistan has moved up six places on the International Travel and Tourism Development Index.

The Travel and Tourism Development Index for 2021 includes 117 countries. The index assigns a ranking to each nation based on the set of conditions and regulations that support the robust and sustainable growth of its travel and tourism sector.

Pakistan ranked 83rd in the ‘Rebuilding for a Sustainable and Resilient Future’ international travel and tourism competitive ranking, up from 89th in the index’s previous edition from 2019. Six points increase in the ranking of Pakistan on the global travel and tourism index is quite a significant progress, says Aftab-ur-Rehman Rana, managing director of the Pakistan Tourism Development Corporation (PTDC), and now Pakistan is among the countries in the Asia Pacific Region that have improved its ranking the most since 2019.

He stated that over the past two years, the national and provincial governments of Pakistan have made significant strides toward enhancing the performance of the tourism industry by taking several measures to generally improve the state of the industry’s infrastructure, business climate, safety, and security, health and hygienic conditions, ICT readiness, and socioeconomic resilience and conditions.

“Even though we have achieved good progress, there is still much work to be done to further improve the performance of the tourism sector in Pakistan in the years to come, which has enormous potential to play a key part in the overall socio-economic development of Pakistan,” he added. Overall, Japan took first place in the most recent index. Japan is followed in the top 10 indexes for travel and tourism development by the USA, Spain, France, Germany, Switzerland, Austria, Singapore, and Italy.

To take advantage of the good weather, 30,245 visitors visited various tourist destinations in Khyber Pakhtunkhwa (KP) in only one day. On July 25, 11,800 tourists traveled to Naran and Kaghan, 8,500 to Galiyat, 6,000 to Malam Jabba, 1,800 to Lower Chitral, and 145 to Upper Dir, according to data from the KP Integrated Tourism Development Project (KITE), which was released on Tuesday. Low summer temperatures in the upper KP and the Galiyat region attract visitors from all around Pakistan.

The Pakistan Tourism Development Corporation (PTDC) also stated that a spike in summer travel has led to a thriving hotel industry. The KP tourist department was given a week to come up with a plan for outsourcing the usable hotels and other properties it had received by Chief Minister Mahmood Khan last week. He also demanded the completion of the tourism master plan. The KP Integrated Tourism Development Projects, with an anticipated cost of Rs. 17 billion, are making progress. They aim to create new tourist destinations, build access roads to those destinations, renovate the current tourism infrastructure, and create potential tourism departments for sustainable development.

 

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