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Friday, March 29, 2024

McDonald’s and Wendy’s sued for misleading burger sizes in ads

A New York guy has a gripe with McDonald’s and Wendy’s, claiming that their advertisements make their burgers appear considerably larger than they are.

He accuses the fast food behemoths of unfair and fraudulent trade practices in a planned class-action lawsuit.

He is demanding damages of $50 million (£40.3 million) for himself and other similarly defrauded customers.

The companies have yet to respond to the lawsuit, which includes numerous social media complaints.

In March, the same law firms representing New Yorker Justin Chimienti filed a similar complaint against Burger King in Florida.

Burger King has yet to react in court, but a revised complaint suggests that additional disgruntled customers have joined the lawsuit.

The advertisements are “unfair and financially detrimental to consumers because they receive food that is significantly less quantity than what is promised,” according to the complaints.

They say that the “activities are especially troubling today that inflation, food, and meat prices are relatively high and many consumers, particularly lower-income consumers, are struggling financially.”

The burgers in the advertisements are at least 15% larger than they are in real life, according to the complaint against McDonald’s and Wendy’s. It includes some of the social media responses criticising the companies for the disparity.

One YouTube reviewer referenced in the lawsuit remarked of Wendy’s Bourbon Bacon Cheeseburger, “It’s looking a little sad… not like the picture.”

“People, it’s going to be a little burger.” “I’m simply telling you what to expect so you don’t get disappointed like I did,” said another.

In 2010, the UK’s Advertising Standards Authority banned a Burger King commercial after complaints that the chain’s chicken sandwiches were significantly smaller than advertised.

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